Tips for Successful Email Marketing:
If you want to raise your brand awareness in a short period of time without spending a large amount of money you should consider email marketing.
Email marketing is one of the most powerful marketing tools offering a lot of advantages especially when comparing it to other marketing channels.
The most important advantages:
- Cost effective
- Able to increase brand awareness
- Measurable
The most appealing advantage of email marketing is that it is cost effective as it allows users to reach a large group of people in the most affordable way. A wide range of email platforms are available on the market covering the divergent needs of both companies and consumers.
For example, a newsletter gives you the opportunity to expose your product and consequently raise awareness. Add an appealing design and a “clever” content and you automatically add value to your business.
Moreover if your message is suitably targeted with a smart copy and a tempting call to action, which links to your site, you will most likely notice an increase in sales.
After the completion of your campaigns you are able to measure the results of each campaign separately and see which one performed best. All platforms allow you to track the open rate as well as click rate andconnect every campaign with Google Analytics so as to have a more comprehensive analysis of the consumers’ behavior.
So, if you wish to implement a successful campaign follow a set of important tips listed below and achieve your desired results:
1. Catchy subject line
For your e-mail marketing campaign the first thing that you should consider is the subject line as it must be interesting so as to catch the recipients attention and make him want to read your e-mail. Think of yourself as a possible consumer and what will attract you the most. The subject line must be straightforwardand express the message of the newsletter in a few words.
2. Embed URLs
Another aspect that you should consider is the addition of links in your email as they will increase your chances to lead your audience to your product or service. Use your targeted keywords as a link.
3. Segmentation of data
Besides this, you can easily segment your contact lists based on specific criteria such as language and separate your target groups accordingly.
4. Reach out to mobile & desktop users
Most of the platforms are able to reach out to mobile users as well which is very important as mobile usage has changed customer interaction. Many surveys show that 65% of emails are first opened on a mobile deviceproving that any campaign must be mobile friendly.
5. Be friendly
For a better communication you should personalize your emails and be friendly to your current and future customers.
6. A/B Testing
Equally important is A/B testing, allowing you to get a clear image about your consumers’ preferences. You can test by subject line, by name and content. Use this feature as it will help you make all necessary improvements for your newsletter and perform better next time.
7. Non HTML support version
Your email platform must also have a non HTML support version in case the recipients’ email does not support HTML; otherwise the recipient will see the HTML code instead of the actual message.
8. Archive previous newsletters
Another great tip is to make the archives of your previous newsletters public, in other words make your emails available online. You can place all of your emails online assisting users to find what they are looking for and get informed for previous offers or events. By making an archive file you give users an idea of what kind of newsletters they are going to receive so if the content appeals to them they will probably sign up for your newsletter.
To sum up, everyone should consider email marketing as it is a cost effective tool with a lot to offer, it is measurable, shareable, targeted and additionally it is very easy to handle. With a well-planned strategy and a strong message it is more than certain that you will benefit your business.
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